Technology in the Construction Industry Technologies’ role in the construction industry has faced a dramatic change over the last 10 years. The use and integration of computer based software that is now used in the planning, design and construction process has become an essential part to the ease and success of completing the construction project. For those construction companies that do not accept this new technology face the risk of becoming outdated and find they are no longer able to compete in the industry. Advantages of this Technology (3D Model Rendering) What is 3D model rendering? It is where the physical model of a proposed construction is converted into a computerised image. During the concept and design of a construction project this computerised model becomes a perfect marketing tool to illustrate the project to perspective clients. The model is not only easily portable and accessible but it can communicate vast amounts of information in a small space. The greatest benefits of this computerised model are seen during the construction phase. The model is full of information on the project which includes a list of the materials to be used, geometrical information, lighting and shade as well as any other type of information that could be needed during the construction process. This 3D model rendering software helps the architect, engineer and the construction team to estimate accurately the cost of the project and the length of time to complete it. This computerised data is accessible across all the fields of the construction industry. Plans, specifications and any additional information can be conveyed to the architect, engineer or the site manager with ease by the use of a memory card or an email. This makes the ability to communicate any plan changes between the parties simple and efficient. The overall accuracy of the documentation that is sent between the parties is greatly improved with this form of communication and almost guarantees the reduction in errors. Construction companies that use this software are discovering that they are able to reduce project schedules and cut costs. There is a promise from construction software to cut building costs by 20-30%. Although not many construction companies are yet specialised in this area it is fast growing and the numbers of companies using it is increasing. The use of this software can improve not only accuracy but also enable the undertaking of a better constructability analysis. The data flow between all the teams involved is greatly improved and ensures complete understanding between them.